Demand is the system most often bought first and understood last. An agency retainer of two to four thousand dollars a month, so twenty four to forty eight thousand a year, buys activity. Whether it buys enquiries is a separate question that often goes unasked.
What it costs you when it is missing
Not nothing, but less than people fear. A business with a good front door and a working funnel and no advertising at all still gets found. A business with heavy advertising and a leaking funnel is paying to fill a bucket with a hole in it, which is why we install demand fifth rather than first.
What gets installed
- Pages for the suburbs and services you actually serve, so search has something to match
- Listings and profiles kept accurate, because wrong hours cost more than no hours
- Existing campaigns audited, and the worst performing parts cut
- Enquiry sources counted honestly, including the ones producing nothing
- Spend held flat unless you raise it, in writing
The rule we work to
We only build a page for a place you genuinely serve. Pages built for towns you have never worked in are the oldest trick in local search, they are transparent to both search engines and customers, and they damage the rest of the site.
It goes in on day fourteen of the install.
