Every business runs these six, whether anyone has named them or not. In most small businesses they exist as a person doing them by hand, late, between other jobs. Or they do not exist at all and the work is simply dropped, which is harder to see and more expensive.
The reason they are worth naming is that they hand off to each other. An enquiry arrives through demand, lands in the funnel, gets answered by the inbox, becomes a job that the back office invoices, and shows up the next morning as a number. A pile of separate tools never does that handoff. That gap is where small businesses lose most of what they lose.
The six
- The front door. A site that loads fast, says the right thing to the right customer, and can actually be found.
- The funnel. Every call, form, message and referral in one place, with follow-up that continues after you have forgotten.
- The inbox. The twenty questions you answer every week, answered in minutes, in your words, at any hour.
- The back office. Invoices out, payments matched, and every date with a deadline watched from the day it is issued.
- Demand. Pages for the places you actually serve, listings kept accurate, and spend pruned rather than grown.
- The morning page. One page, once a day, in sentences. What came in, what went out, what is late, what needs you.
Why the price can be fixed
Each of these has been built more than once already, on businesses we own and still run. Nothing here is being invented for you, which is the only honest reason a studio can promise a price and a date before starting.
The whole set goes in during a three week install, or you can run them yourself from the playbooks.
