An enquiry arrives by phone, or through the site, or as a message on a social account, or because a customer told a friend. Each of those lands somewhere different. Some land in a personal inbox at nine at night and are read, mentally noted, and then buried by morning.
Nobody decides to lose that work. It leaks.
What it costs you when it is missing
This is the most expensive gap of the six, and the hardest to see, because a lost enquiry leaves no record. We have audited a business with more than a thousand recorded enquiries and no deals created against any of them. Not because the leads were bad. Because nothing in the system created a next step.
What gets installed
- One destination for every enquiry route, however it arrives
- An instant acknowledgement, so nobody sits wondering whether it sent
- A booking link where booking makes sense
- Follow-up that continues on its own when someone goes quiet, and stops when they reply
- Sources counted honestly, including the ones producing nothing
- Anything needing a person marked as needing one
Where it sits
The funnel takes what the front door and demand bring in, hands the talking to the inbox, and hands the money to the back office.
It goes in on days five to eight of the install.
