Most small business websites fail at one of two things. Either they load slowly and get skipped, or they are written for the owner rather than the customer, describing the business instead of the problem the customer arrived with.
What it costs you when it is wrong
A development shop will quote fifteen to forty thousand dollars and four months for a site with bookings. A cheap template costs almost nothing and produces almost nothing, because it has no opinion about what the customer needs to read first.
The expensive failure is quieter than either. A site that cannot be found does not announce itself. You simply get fewer enquiries than the business deserves and never learn why.
What gets installed
- Real hosting, on a domain registered in your name from day one
- Pages written for the customer you actually want, not filler text
- Structured data, sitemap and meta so search engines can read the site properly
- Page speed treated as a requirement rather than a nice-to-have
- Every enquiry route on the site wired straight into the funnel
- Mobile first, because that is where most of your traffic already is
Where it sits
The front door is fed by demand and feeds the funnel. On its own a good site is a brochure. Connected, it is the top of a system that does not drop anything.
It goes in during days one to three of the install.
